In a bizarre turn of events, Slim Jim, the iconic American meat snack, claims that its custom sports car, known as “Fast Meat,” has been stolen in Los Angeles County. The long, thin tube of meat, synonymous with convenience stores, is known for its quirky marketing and collaboration with World Wrestling Entertainment (WWE). The stolen vehicle, a custom Nissan Z wrapped with Slim Jim branding, has been making appearances at WWE events across the country.
The Alleged Theft
The sports car, created as part of a partnership with WWE, features prominent Slim Jim branding, custom yellow leather interior, LED lighting, a Slim Jim dispenser, and holder. It has been featured in commercials with WWE Superstar L.A. Knight, urging viewers to “Snap into a Slim Jim.” The vehicle, known as “Fast Meat,” was reportedly on its way to Los Angeles for a custom video shoot when it went missing. The parent company, Conagra Brands, notified the public through a redacted police report, listing the date of the crime as December 13. While Slim Jim is known for its humorous marketing, the company insists that the car’s theft is not a PR stunt and is actively working with authorities on the investigation.
Details and Humorous Touches
Designed by an unnamed “iconic custom auto shop” in Hollywood, Fast Meat includes various humorous touches, such as hidden “Easter eggs” in the interior. Slim Jim is known for its chaotic sense of humor, often engaging in viral marketing stunts and tongue-in-cheek promotions. The company is leveraging social media, urging fans to use the hashtag #FINDFASTMEAT to report sightings and assist in the search.
Possible PR Stunt?
While the company asserts that the theft is genuine, there remains skepticism, given the history of brands using viral marketing to create buzz. Recent instances, like rapper Snoop Dogg’s smokeless fire pit promotion, raise questions about the authenticity of such events. Without specific details about the theft, observers are left wondering if they are witnessing a true crime or another creative Slim Jim marketing ploy.
Conclusion
The alleged theft of Slim Jim’s “Fast Meat” sports car adds a meaty twist to the world of marketing stunts. Whether a genuine crime or a meticulously planned PR move, it showcases Slim Jim’s knack for unconventional promotions. As the search for Fast Meat continues, social media users are left intrigued, unsure if they are witnessing a true investigation or falling prey to another Slim Jim marketing spectacle. Time will reveal the ultimate fate of Fast Meat and whether this incident will be remembered as a quirky crime or a clever campaign.